Effective Date: April 30, 2026  |  Last Updated: April 30, 2026

AdecNova LLC ("Company," "we," "us," or "our") develops and operates a suite of software platforms and services, including BarberAPP, NovaClock, NovaTax, and other current and future applications. This Privacy Policy explains how we collect, use, disclose, and protect your personal information across all our platforms, including information shared in connection with our SMS messaging program. By using any of our services or providing your phone number, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of personal information:

• Identity Information: First name, last name, and business name.
• Contact Information: Phone number (mobile), email address, and mailing address.
• Business Information: Business name, industry type, number of employees, services offered, and operating hours.
• Usage Data: Log data, browser type, IP address, pages visited, and interactions with AdecNova platforms and services.
• Communications: Messages you send us or through our platform, including SMS opt-in records and consent timestamps.
• Payment Information: Billing details processed through secure third-party payment processors. We do not store full card numbers.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and improve AdecNova's software platforms and services.
• To send transactional SMS messages, including appointment confirmations, reminders, booking notifications, and service updates.
• To send informational or promotional SMS messages to users who have explicitly opted in.
• To respond to customer service requests and provide technical support.
• To process payments and manage billing.
• To comply with legal obligations and enforce our Terms and Conditions.
• To send administrative communications such as policy updates or account notices.

3. SMS Messaging Program

You consent to receive SMS messages when you provide your mobile phone number and check the opt-in checkbox in our platform. Consent is not a condition of purchase. Standard messaging terms apply.

4. Sharing of Information

We do not sell, rent, trade, or share your personal information — including your mobile phone number — with third parties for their own marketing or advertising purposes.

We may share your information only in the following limited circumstances:

• Service Providers: Trusted vendors who assist us in operating the platform (e.g., cloud hosting, SMS delivery via Twilio, payment processing). These providers are contractually obligated to keep your data confidential and use it only to perform services for us.
• Legal Requirements: When required by law, court order, or government authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset. We will notify you prior to any such transfer.
• With Your Consent: In any other circumstance, only with your explicit written consent.

Mobile opt-in data and phone numbers will never be shared with third parties for marketing purposes.

5. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. SMS opt-in records and consent logs are retained for a minimum of 4 years to comply with carrier and regulatory requirements.

6. Data Security

We implement industry-standard security measures including SSL/TLS encryption, access controls, and regular security audits to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal retention obligations.
• Opt-Out of SMS: Reply STOP to any text message at any time to unsubscribe from SMS communications.
• Opt-Out of Email Marketing: Use the unsubscribe link in any marketing email.

To exercise any of these rights, contact us at contact@adecnova.com. We will respond within 30 days.

8. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or SMS. Your continued use of our services after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us:

• Company: AdecNova LLC
• Address: 7700 Little River Turnpike Suite 206, Annandale, Virginia 22003
• Email: contact@adecnova.com
• Phone: (703) 928-9235